Inside McVitie's at Christmas

How does one of Britain's best-known biscuit brands stay ahead of the festive competition? We lift the lid on McVitie's as they take on the competitive Christmas market.

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Created By

Status

Returning Series

Original Name

Inside McVitie's at Christmas

First Air Date

December 19, 2023

Last Air Date

December 19, 2023

Seasons

Episodes

Language

English

Production Companies

Networks

Channel 4

S01E01

Inside McVitie's at Christmas

Facing an ultra-competitive Christmas market, this programme reveals how McVitie's attempt to stay ahead of their rivals, including a very special twist on the iconic Penguin bar and the creation of a brand-new product, the white chocolate digestive.

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