Inside the Superbrands

Inside the Superbrands

"Britain's most iconic brands and how they have become a part of the country's cultural identity"

Helen Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers.

Created By

Status

Ended

Original Name

Inside the Superbrands

First Air Date

April 3, 2022

Last Air Date

June 2, 2022

Seasons

1

Episodes

8

Language

English

Production Companies

HiddenLight Productions

Networks

Channel 4

S01E08

Typhoo

Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers Helen discovers how the 'oo' is put into Typhoo's tea, and meets the team who are reinvigorating the brand and trialling a new plastic-free teabag to become more sustainable.

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