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    It Must Be Love
    It Must Be Love
    Comedy

    It Must Be Love

    Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.

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    Release Date

    August 22, 1926

    Status

    Released

    Original Title

    It Must Be Love

    Runtime

    1h 10min

    Budget

    —

    Revenue

    —

    Language

    No Language

    Production Companies

    John McCormick ProductionsFirst National Pictures